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BRAND STORY

We strive for comfort in our lives. Similar to a sofa that hugs in all the right places, Or a premium fabric close to our skin, Or a tailor-made piece of clothing that lets us move free. Indeed, comfort is a necessity.

But today, comfort alone is not enough. In the pursuit of a deeper self, authenticity has become our language of expression. Authenticity doesn’t just belong to the young. We believe that authenticity belongs to every man and woman, regardless of age, skin color, taste or life experience. Authenticity is the expression for every participant of this modern age.

We are committed to creating comfort, to carry you through every role in life, and to express every side of the true you.

MISSION
To lead customers’ dressing culture and lifestyle by providing affordable and fashionable clothing
VISION
To become one of the leading fashion brands in the world
VALUE
Integrity, Talent. Simplicity, Progress, Service

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